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Eos Expands Its Lip Care with Color Dewy Lip Gloss

The brand's first care-meets-color lip hybrid delivers nourishing care with effortless color and shine in a single swipe.

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By: Rachel Klemovitch

Assistant Editor

Eos expanded its lip portfolio with the launch of Dewy Lip Shine—the ultimate care-meets-color hybrid that delivers a glossy, balm-like finish and long-lasting hydration.

Available in a soft, matte touch, color-matching tube, the Dewy Lip is designed as a swipe-and-go essential. 

Soyoung Kang, President of eos, said:

“Lip care has evolved beyond a basic beauty essential. Today, consumers expect products that treat, enhance, and elevate their everyday routines. With Dewy Lip Shine, we created a formula that puts care first without compromising color or shine. It’s everything our community loves about eos—sensorial, high-performing and approachable—reimagined in a completely new format.”

The new formula pairs skincare-inspired benefits with buildable color payoff for an elevated everyday lip experience.

Powered by eos’ signature Cashmere Smooth™ Complex featuring shea, cocoa and argan butters and oils, Dewy Lip Shine combines the cushiony comfort of a balm with the luminous finish of a gloss. 

The breathable formula glides effortlessly onto lips, delivering medium, buildable color, natural-looking shine and dermatologist-recommended care that’s gentle enough for sensitive skin.

Available in five crave-worthy shades inspired by beloved treats and beverages, each Dewy Lip Shine pairs universally wearable color with an equally irresistible flavor experience:

  • Strawberry Milk: a rosy pink tint inspired by strawberry milkshakes
  • Peach Fizz: a neutral peach tint inspired by peach soda
  • Jelly Donut: a mauve berry shade inspired by jelly donuts
  • Dirty Chai: a cozy beige shade inspired by a caramel chai latte
  • ‘Nilla Glaze: a clear gloss with a glazed donut flavor

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